Kristen Brown, a recognized national expert on solid waste reduction and recycling incentive programs, leads WasteZero’s municipal partnership activities in several Northeastern and Mid-Atlantic states.
She has almost three decades of experience working for manufacturers of recycled packaging in both the United States and Europe. Most recently, Brown founded and served as President of MY ECO, an incentive-based consumer waste reduction program focused on increasing the use of reusable grocery bags. Prior to that, she was a residential solid waste reduction consultant under contract with the U.S. Environmental Protection Agency, where she led the American Big Cities SMART campaign and designed the EPA SMART Benefit Evaluation Tool. Previously, Brown served as Vice President of Municipal Market Development at Waste Zero, with responsibility for municipal partnerships across the U.S., focusing on Massachusetts.
Brown has served as a consultant for Connecticut’s Solid Waste Advisory Committee, the New Mexico Recycling Coalition, and many individual municipalities. In 2009, South Carolina Governor Mark Sanford appointed Brown to that state’s Recycling Market Development Advisory Council, where she serves as Vice Chair and as a member of the Policy and Education committee.
A holder of two U.S. patents, Brown has authored many trade journal articles based on her research into the critical link between financial incentives and sustainable recycling behavior change. She and her products have appeared on national programs such as the Today Show, The Talk, and Good Morning America.
Brown holds a BA in Psychology from Miami University.